红黑叙事下的先锋展厅 | 摩托文化沉浸式体验 SBK Pacing Sports X Mohen Design Associates
做这个摩托主题展厅时，我们满脑子都是“如何让空间与摩托一样帅”，将摩托基因与先锋美学做到深度融合，于是在设计之前，我们先和客户“飙”了一场脑力车。
When designing this motorcycle-themed exhibition hall, our sole focus was on "how to make the space as stylish as a motorcycle". We aimed to deeply integrate motorcycle DNA with pioneering aesthetics, so before the design work began, we first had an intense brainstorming session with the client.
· 摩托爱好者走进空间，会想起什么？
What comes to a motorcycle enthusiast’s mind when stepping into this space?
· 一件骑行服挂在墙上，和穿在“场景”里，有什么区别？
What’s the difference between a motorcycle riding suit hung on a wall and one placed in a vivid contextual scene?
· 展厅能不能不只是展示，而是摩托基因的延伸？
Can the exhibition hall be more than just a display space, but an extension of motorcycle DNA?
最终我们找到的答案是，想打造的空间必须是潮酷而有温度，使用红色的热烈激发访客的探索欲，以现代工业风的硬朗传递品牌的硬核调性，再来选用柔软的布艺家具与灯光在细节处注入松弛感。
We finally found the answer: the space we intended to create must be trendy, cool yet warm. We use the vibrancy of red to arouse visitors' sense of exploration, the ruggedness of modern industrial style to convey the brand’s hardcore temperament, and soft fabric furniture with lighting to infuse a sense of ease into every detail.
这种“刚柔并济”的氛围，既契合了年轻群体对潮流与个性的追求，又通过功能的复合性满足了多元场景的使用需求，让展厅不仅是品牌的展示窗口，更是一个能引发情绪共鸣的社交场域。
This atmosphere of "the integration of hardness and softness" not only aligns with young people’s pursuit of trends and individuality, but also meets the usage needs of diverse scenarios through functional versatility. It makes the exhibition hall not just a brand display window, but a social space that evokes emotional resonance.
空间里的摩托基因：从“货架”到“场景”
Motorcycle DNA in the Space: From "Shelves" to "Scenarios"
为了还原机车骑行的开阔感，特意保留了一楼挑高结构，用红色玻璃做内外间隔，让视线可以穿透，像骑行时的风一样自由。我们摒弃传统的产品货架，而是把骑行服挂在如骑车公路的流线挂衣杆上陈列，让骑行服穿进场景般悬浮在空中，头盔展示嵌入圆形灯墙，鞋履以矩阵上墙陈列，再配上实车展示，让访客仿佛踏入了一场骑行准备现场。
To restore the sense of openness of motorcycle riding, we deliberately retained the high ceiling structure on the first floor and used red glass as the partition between the interior and exterior, allowing the vision to penetrate freely, with a feeling as unrestrained as the wind during a ride. We abandoned traditional product shelves; instead, motorcycle riding suits are hung on streamlined hangers shaped like riding roads for display, Helmets are showcased in an embedded circular light wall, footwear is displayed on the wall in a matrix layout, the space makes visitors feel as if they have stepped into a pre-riding preparation scene.
双层动线的情绪节奏：从“探索”到“沉淀”
The Emotional Rhythm of the Two-Layer Circulation: From "Exploration" to "Settling"
我们把空间分成了“动态探索”的一楼和“私密社交”的二层，而红色的旋转楼梯衔接弧形吧台，成为连接两层的情绪枢纽，沿着旋转楼梯拾级而上，这不仅是动线的衔接，更是情绪的过渡，从一楼的动态探索，到吧台前的松弛小酌，再到楼梯上的视觉停顿，整个过程像一次骑行中的换挡，自然又充满惊喜。二层的长桌洽谈区适合车友交流，圆桌交流区则搭配可拉合的绿色环形布帘，秒变深度沟通的半私密场域，既能俯瞰一楼，也能拥有专属的社交氛围。
We divided the space into two levels: the first floor for dynamic exploration, and the second floor for intimate socializing. A red spiral staircase connecting to a curved bar serves as the emotional hub linking the two floors. Climbing up the spiral staircase is more than just a circulation transition—it is an emotional transition. From the dynamic exploration on the first floor, to a relaxed drink at the bar, and then a visual pause on the staircase, the whole process is like a gear shift during a ride, natural and full of surprises. The long-table discussion area on the second floor is ideal for communication among motorcycle enthusiasts, while the round-table area is equipped with retractable green circular fabric curtains, instantly transforming into a semi-private space for in-depth communication. Here, visitors can overlook the first floor while enjoying an exclusive social atmosphere.
红黑配色的情绪密码：从“热血”到“平衡”
The Emotional Code of the Red-and-Black Color Palette: From "Passion" to "Balance"
红色是机车涂装的经典色，也代表着骑行的激情与活力；黑色是机械的基底，更是速度与力量的象征。我们以不同明度的红色打造层次，红色玻璃与家具自然呼应，灰黑色地面和天花板作为调节剂，中和红色的躁动；还特意加入了绿色环形拉布帘作为对比色，可开可合的设计，既打破了红黑的厚重感，又能随时切换社交场景的开放与私密，恰如机车骑行时随时切换的快慢节奏。
Red is a classic color in motorcycle paintwork, and it also represents the passion and vitality of riding; black is the foundation of machinery, and a symbol of speed and power. We create layered depth with red in varying brightness levels, where red glass and furniture echo each other naturally. The gray-black floor and ceiling act as a moderator, tempering the restlessness of the red hue. We also intentionally added green circular fabric curtains as an accent color—their retractable design not only breaks the heaviness of the red-and-black tone, but also allows for switching at any time between an open and a private social atmosphere, just like the seamless shift between fast and slow rhythms during a motorcycle ride.
